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By Marshall T. Poe

A heritage of Communications advances a brand new conception of media that explains the origins and effect of other different types of verbal exchange – speech, writing, print, digital units and the web – on human heritage within the long-term. New media are 'pulled' into common use by means of extensive old traits and those media, as soon as in common use, 'push' social associations and ideology in predictable instructions. This view permits us to determine for the 1st time what's really new in regards to the web, what's no longer, and the place it truly is taking us.

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A History of Communications by Marshall T. Poe


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