Get Ad Critique: How to Deconstruct Ads in Order to Build Better PDF

By Nancy R. Tag

Ad Critique teaches advertisements, advertising and marketing, and administration students--both the "suits" and the "creatives"--how to successfully pass judgement on and critique creativity in advertising. This textbook is an guide; a facilitator of debate; a spouse piece to lecture room content material. Its classes lead to genuine talents that permit scholars to examine the inventive product and embolden them to claim anything confident and worthwhile.

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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising by Nancy R. Tag


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