Geoffrey Jones's Beauty Imagined: A History of the Global Beauty Industry PDF

By Geoffrey Jones

the worldwide good looks company permeates our lives, influencing how we understand ourselves and what it's to be attractive. The manufacturers and corporations that have formed this undefined, comparable to Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined attractiveness for us.

This ebook offers the 1st authoritative background of the worldwide good looks from its emergence within the 19th century to the current day, exploring how modern-day worldwide giants grew. It exhibits how successive generations of marketers outfitted manufacturers which formed perceptions of attractiveness, and the company organisations had to industry them. They democratized entry to attractiveness items, as soon as the privilege of elites, yet in addition they outlined the gender and ethnic borders of attractiveness, and its
association with a handful of towns, significantly Paris and later big apple. the outcome used to be a homogenization of good looks beliefs through the world.

Today globalization is altering the sweetness back; its influence might be visible in a number of competing techniques. international manufacturers have swept into China, Russia, and India, yet even as, those manufacturers are having to reply to a much larger range of cultures and life as new markets are unfolded worldwide.

In the 21st century, attractiveness is back being re-imagined anew.

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Beauty Imagined: A History of the Global Beauty Industry by Geoffrey Jones

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