Simone Wurster's Born Global Standard Establishers: Einfluss- und PDF

By Simone Wurster

Simone Wurster untersucht die Erfolgsfaktoren für die Realisierung internationaler De-facto-Standards durch junge Firmen, den sog. „Born Globals“. Sie entwickelt ein Grounded-Theory-basiertes Modell für die Standardsetzung und -erhaltung auf der Datenbasis von 22 Fallstudien aus vier Kontinenten.

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Read or Download Born Global Standard Establishers: Einfluss- und Erfolgsfaktoren für die internationale Standardsetzung und -erhaltung (Innovation und Technologie im modernen Management) (German Edition) PDF

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Born Global Standard Establishers: Einfluss- und Erfolgsfaktoren für die internationale Standardsetzung und -erhaltung (Innovation und Technologie im modernen Management) (German Edition) by Simone Wurster


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